Set the stage: Describe the industry problem that caused you to act.Use the following steps to craft a narrative for business: IYou need to make sure that the information you add on the About Us page accurately represents who you are as a brand. Your business model or how your products are sourced/manufactured.Īs an important part of your website your About Us page can set you apart from your competitors in a way that can build your brand in a positive way.

The cause or customers that your business serves.The story of your brand and why you started it.Compared to a landing page, an About Us page help you communicate a range of things: Your About Us page is your perfect opportunity to tell a compelling story about your business.Įven though an About Us page is one of the most important elements of a website, it is often one of the most overlooked elements. This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. It includes a detailed description covering all aspects of your business and you as an entrepreneur. Render a set of data console.An About Us Page is a page on your website that tells your readers all about you. Compile the source code const compiledFunction = pug. - template.pug p #'s Pug source code! const pug = require( 'pug') The compiled function can be re-used, and called with different sets of data. Call that resultant function with your data, and voilà!, it will return a string of HTML rendered with your data. pug.compile() will compile the Pug source code into a JavaScript function that takes a data object (called “ locals”) as an argument. The general rendering process of Pug is simple. Pug is available via npm: $ npm install pug Sponsors coin news Getting Started Installation ¶

Example pug template